![]() Provide compelling information for their readers, followers, listeners, or viewers. To get the various media outlets to print, post, mention, or shout your press release, you must:įollow professional formatting guidelines, Including all pertinent information Make it easy for the media outlet to use your release. Highlighting the opinions of best-selling authors in the market who have read the book is an excellent way to stand out. The press release should also demonstrate how the book will stand out from other works in the same field. ![]() Use the press release on your book as an opportunity to highlight your expertise and knowledge about the book’s topic. How to Craft a Good Press ReleaseĪ press release is a crucial tool for authors and publishers to better connect with journalists and propel their book’s success. Bloggers and newspapers often use press releases to cover upcoming books or the publishing of a new book. However, book press releases are free and much longer than book ads.Ī press release is essentially a public way to get the word out about a book. Photo by AbsolutVision on Unsplash What Is a Book Press Release?īook press releases are intended to appear as book ads in a press group or news agency.
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